Whitepaper
Introduction
In customer experience, one thing we know for sure is that brand-to-consumer connection is a critical part of business success. And in today’s hyperconnected digital revolution, the ability to cross linguistic barriers and converse effectively and positively can truly set you apart from your competition.
So, the question is, how are you communicating with your customers? Are you speaking their language?
The fact is, providing native-language support has become a necessary piece of the puzzle when it comes to establishing a superior CX, as 75% of consumers from 29 countries say they’re more likely to purchase from a brand again if customer care is in their language.1 Whether you're expanding into new markets or building greater brand loyalty at home, you need to tailor the way you communicate to each customer. The consequence can be declining customer satisfaction — 78% of consumers are ready to walk away from a brand after one bad customer experience.2
But how can you do so while also expanding and scaling your operations in multiple regions? Not only that, how can you provide cohesive, seamless support when your customers span across multiple countries and languages?
- Multilingual hubs: How do I bridge the gap between me and my customers?
- Consolidation: How do I consolidate and reduce complexity in my current language support centers?
- Cost efficiency: How do I optimize my language operations in a challenging economic market?
- Consistency: How do I ensure the same standards of quality in every language supported?
- Agile scalability: How can I be ready to expand language support in response to changing customer needs?
Are you ready to transcend borders and tap into the power of words? Let’s jump in.
1- CSA Research, “Does language matter? The impact of language on the customer journey,” csa-research.com.
2- Foundever, “Foundever™ CX landscape 2022-2023: Evolution or revolution?” foundever.com.