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A smarter approach to workforce transitions
Whether driven by structural changes, cost optimization or the need to enhance workforce performance, rebadging provides a strategic pathway to transformation. However, success is contingent on identifying the right partner with the requisite expertise in workforce integration and CX management.
Why rebadge with Foundever®?
With over 40 years of expertise in outsourcing and customer experience management, Foundever® is a trusted partner in delivering best-in-class contact center operations and workforce solutions. Our proven experience in rebadging ensures a smooth transition for your workforce, using advanced technologies like AI, GenAI and CX analytics to drive digital transformation.
Our global shoring options optimize costs while ensuring compliance with local regulations and effective cross-cultural workforce management. We customize each rebadging solution to meet your specific needs, minimizing risks and maximizing workforce continuity and operational excellence.
A proven rebadging framework
Rebadging assessment and consultation
Tested transition program
Optimized retention model
Streamlined governance model
Straightforward implementation process
Our rebadging solutions have delivered up to 47% reductions in cost per contact
Our approach to rebadging
We ensure a seamless transition of both operations and employees, minimizing any impact on service quality and company reputation. Our structured approach focuses on maintaining business continuity, employee engagement and operational efficiency throughout the process. Here's how we do it:
- Mobilization of shadow operation: We initiate a “shadow” operation to ensure contingency and risk mitigation.
- Clear communication plans: Effective communication strategies keep employees informed, promoting acceptance and reducing anxiety during the transition.
- Management of employee attrition: We manage any attrition through our shadow operation and backfill these employees on Foundever contract terms. Additionally, we closely monitor social media and coverage to address potential concerns proactively.
- Transition management: At the cutover (the point at which the employee transfer happens), we ensure a smooth transition of employees to Foundever, providing necessary work environments.
- Customized after-cutover approach: We collaborate with you to tailor backfill strategies according to business needs.
Centralized governance & accountability
Foundever has a dedicated governance and accountability framework to ensure a smooth and efficient transition while maintaining operational stability and employee engagement. Our governance team brings together strategic leadership, project management and subject matter expertise to drive successful workforce integration and long-term performance.
Steering Group
This team provides strategic oversight for the rebadging initiative, ensuring alignment with business objectives and approving key milestones and transition timelines. They address high-level challenges to keep the process on track.
Project Lead
Serving as a single point of contact, the Project Lead manages and coordinates the rebadging process, overseeing all workstreams and ensuring adherence to scope, budget and timelines. They collaborate closely with the Steering Group and Workstream Leads.
Workstream Leads
This team of functional leaders focuses on specific transition areas such as HR, IT and operations. They execute critical activities, uphold best practices and resolve challenges to ensure business continuity.
Driving performance through global standards
A successful rebadging transition is about maintaining and elevating performance standards to ensure seamless service delivery. PeakOS brings together best practices from our operations around the world, ensuring that every customer interaction meets globally consistent, digitally enabled and customized standards. By integrating PeakOS into the rebadging process, we help organizations achieve operational excellence, efficiency and service consistency, no matter where their teams are located.
- Globally consistent standards: Employees transitioning through rebadging are trained and supported under a framework that ensures uniform performance and quality, reducing variability across teams and locations.
- Integrated & digitally enabled: PeakOS leverages AI, analytics and automation to enhance employee productivity, streamline workflows and drive measurable improvements in customer interactions.
- Customized to your business needs: Every rebadging transition is unique, and PeakOS adapts to align with your business goals and operational requirements.
Employee engagement & retention with rebadging
We believe that employee experience is the customer experience — and this principle is at the core of our rebadging approach. When employees are engaged, their work experience is better. They are more motivated, productive and committed to delivering outstanding service.
However, during a workforce transition, uncertainty and anxiety about job security can impact morale and retention. Providing the right incentives and clear career pathways can help retain key talent and maintain workforce stability.
That’s why we prioritize workforce continuity, transparent communication and professional development throughout the rebadging process. This ensures employees feel valued and invested in their roles. By implementing tailored retention strategies for critical roles like management and trainers, businesses can strengthen engagement and retain expertise.
Retention models for consideration
Retention bonuses
Career development opportunities
Flexible work arrangements
Recognition programs
Performance-based incentives
Engaged employees drive business success
Rebadging is an opportunity to strengthen employee commitment, morale and productivity. Employees who feel informed, valued, and supported during a transition are more likely to stay engaged, perform at a high level and contribute to a positive workplace culture. This directly impacts customer satisfaction, service quality and overall business performance.
With a proactive approach to engagement, we ensure that employees not only transition smoothly but also see rebadging as an opportunity for career growth and skill development. By building a culture of recognition and continuous improvement, we help employees stay motivated and invested in their work.
How we nurture employee engagement during rebadging
Transparent communication: Employees stay engaged when they feel informed. Clear, open dialogue about the transition addresses concerns, explains benefits and reinforces long-term career opportunities.
Career growth & development: We provide continuous learning opportunities, upskilling programs and career pathways to help employees see a future beyond the transition.
Recognition: Achievements and contributions are celebrated through structured recognition programs that boost motivation and reinforce a culture of appreciation.
Collaboration & team connection: Strong team dynamics are developed through engagement initiatives, team-building activities and mentorship opportunities that help employees feel part of a supportive community.
Work-life balance & wellbeing: Engaged employees thrive when they have the right balance. We provide flexible work arrangements and wellness programs to ensure employees feel valued and empowered.
Strengthening workforce engagement for lasting impact
Rebadging should be a positive and engaging experience, not just a procedural change. With a focus on empowering employees and ensuring that engagement remains strong before, during, and after the transition, rebadging can be a catalyst for greater employee satisfaction and long-term business success.
Rebadging: Unlocking workforce flexibility & cost efficiency
