Technology will continue to play an active role in modern life and set new benchmarks concerning customer expectations. However, customers will continue to differentiate based on how a brand experience makes them feel.
Big Tech and unicorn companies are, in turn, scaling at a rate never seen before, as younger generations seek innovative life experiences. It’s not surprising that 80% of customers consider the experience with your brand far more valuable than your products and services.
of customers consider the experience more valuable than the product
of businesses believe that traditional experiences are not enough, anymore
Whether the future brings blockchain to the masses or a VR headset to every room, organizations need to be ready to adapt to these changes. As 87% of businesses believe that traditional experiences are no longer enough to satisfy customers,25 AI continues to lay the groundwork for alternative dimensions to be added to your multi-experience portfolio.
Pointing your vision to the future but keeping your feet on the ground will allow you to deliver realistic and optimistic experiences your customers will value.
25 - Accenture, "CMO collaborators fill the gap in the C-suite to drive business growth."