In the technology industry, competition is fierce.
So how can your technology brand stand apart in the minds of customers?
All too often, tech companies aren’t innovating their levels of customer experience (CX) at the same rate at which they’re launching new offerings. With 80% of customers valuing experiences over products and services, there’s no time to waste in creating a CX that will raise the bar.
Introduction
We’re at a point in time where technology has become the glue that holds modern life together. And that bond did more than hold firm. It became stronger over the course of the pandemic, enabling a semblance of life — and even of business — as usual during a situation that was anything but.
Indeed, recent events have pushed more of the world to being digital by default, driving share prices to the point where tech has officially overtaken the fossil fuel industry as boasting the most valuable organizations in the world.
And this race to value is intensifying what was already fierce competition within the sector. This rivalry pushes specific devices toward commodity status, transforms traditional perpetual license software into software as a service (SaaS) and increases the speed at which new products and services are hitting the shelves.
Sometimes, tech companies can be blind to the fact that it’s ultimately the customer who decides what something is truly worth, especially when 80% of all customers value experiences over your products or services.1 How much or how little an organization’s products, services and brand are valued is directly proportionate to customer experience (CX).
of customers value experience over products or services.
1 - Salesforce, “What are customer expectations, and how have they changed?”