Introduction
CX is your key to sustainability
Every effort your business makes — every touchpoint, message and interaction — builds a grid system of paths, roads and bridges that all lead to one destination…sales.
Introduction
CX is your key to sustainability
Every effort your business makes — every touchpoint, message and interaction — builds a grid system of paths, roads and bridges that all lead to one destination…sales.
(Time to read: 1 min)
Sales: the magic word that can make or break your business and the ultimate “source of truth” determinant of your success as a brand. It’s the pot of gold at the end of the rainbow.
So where does customer experience fit into that journey?
Gone are the days where CX is considered a “soft” metric with a murky return on investment. There’s a crystal-clear and measurable link between delivering superior experiences and driving both sales and retention.
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Brands that invest in great experiences see revenue climb by 2% to 7% and profitability by 1% to 2%.1
So really, sales and customer experience aren’t just linked, they’re inseparable. Customer experience is not simply a support function. It’s a critical driver of revenue, customer loyalty and long-term business growth.
And right now, as customer expectations skyrocket to new heights, brands that prioritize CX are the ones who stand out. They are the ones who think beyond closing a single deal. Instead, they build a rock-solid growth pipeline that wins loyal, repeat customers.
This ebook explores how brands like yours can use CX as a strategy to boost sales, improve conversion rates and drive lasting retention.
Let’s get into it.
1 - McKinsey, “Prediction: The future of customer experience,” mckinsey.com.
Ebook From touchpoint to transaction: How to use CX to fuel sales & retention
Ebook From touchpoint to transaction