The challenges driving disruptors to distraction
You’ve taken a huge risk by taking on the establishment, and now there’s a risk you could become a victim of your own success. As well as a unique business proposition, your disruptive business now faces a number of specific challenges that your competitors don’t.
Channel hopping
The digital channels that have helped you connect with customers and to disrupt the status quo now need strengthening to cope with increased demand. And as your customer base grows, so will the need to offer more channels and touch points and for those channels to connect with each other.
Cede your speed to market
Your agility and speed to market is your greatest strength. You risk losing that massive advantage if you build your services up to support your business or if you have to look beyond your own organization for a partner who is more likely to move at a much slower pace.
Build and build again
You’ve built your business from the ground up, but now that it’s really going places, are you ready to build it all again? Because, to maintain momentum, you’ll need to invest in your entire organization from infrastructure to customer service — not just your core business — and recruit the right talent to drive them forward in line with customer expectations.
Road to nowhere
When building in real time, there’s no roadmap to follow and every learning curve is so steep it’s daunting. And as a new company with a new proposition in the market, there are no lessons learned from competitors to draw on as you attempt to innovate, grow and optimize costs all at the same time.
Resolutions through the right relationship
Fast-growth startups want to float on the stock exchange, and not sell out simply to access the resources needed to bring the business to maturity.
It’s why you need a partner; one that knows how to keep your growing customer base central to your business no matter how fast your organization evolves and no matter where in the world market opportunities lead you.
The peace to plan
The right partner will recognize your holistic needs and has the resources, technology and best-practice processes to eliminate growing pains and leave you free to focus on building your core business with the peace of mind that your customer base receives the service it expects.
Amplified agility
The right partner has multinational strength, the responsiveness and proactivity of a startup, understands the business verticals you’re operating in and has a proven track record of delivering for disruptive companies.
Channeling growth
The right partner has the infrastructure, expertise and licenses to take over your existing digital channels and integrate them into a true omnichannel solution; one that gives customers the freedom to communicate with you through their channel or channels of choice.
Maturity mapped out
The right partner has integrated capabilities, from data insights and analytics to digital solutions and consulting services, plus a presence that’s both local and global to help you leapfrog your business into maturity.