Customer experience management

Creating a consistent brand experience

What are the most important aspects for managing CX? This ebook details how to create seamless experiences that never miss.

In this guide

1

Understanding customer experience

Your brand is only as powerful as its public perception

2

The connection between customer experience and value

5 steps for tying customer experience to brand value

3

Making and keeping a brand promise

How to consistently deliver on your word

4

Understanding the customer journey

7 steps to successful customer journey mapping

5

Voice of the Customer (VOC) analytics

A goldmine to understanding customer motivations and behavior

6

Social listening, a 5-step guide

How to effectively capture, analyze and understand this invaluable data

7

Monitoring word of mouth

Having the data is one thing, acting on it is another

8

A single customer view

Combine all data and analytics to form a deep understanding of who your customer is

9

Personalizing the customer experience

How to master the art of using data for personalization

Customer experience management: Creating a consistent brand experience

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