Trend 3
Rethink
Even the business that bet the house on the metaverse pivoted to generative AI. But that doesn’t mean writing off the concept altogether. Instead, use 2024 to reevaluate and identify real use cases.
Generative AI is the big new shiny thing demanding everyone’s attention, but don’t let its capabilities distract you completely from everything else that’s happening in the wider world of technology. Instead, take time this year to revisit the metaverse and see it for what it really can be in this decade: a more immersive means of engaging with customers.
The third iteration of the web is still taking shape and forward-thinking organizations have an opportunity to influence its final definition.
We need to keep in mind the fact that another generation is quickly approaching adulthood and as they approach, they will do so with a completely new set of needs and expectations shaped by a more interactive and more immersive digital upbringing.
This is why it’s crucial to identify which comparatively nascent technologies are gaining traction with younger demographics and to look at the wider ecosystem to see where the leading organizations are placing their bets.
For instance, the fact that Apple has cautiously entered the spatial computing marketplace, and with a mixed reality device that immediately addresses many of the issues and limitations associated with legacy headsets, means that it’s time to take the technologies seriously. The use cases for mixed reality are starting to take shape, so use this as a starting point for developing potential ways of enhancing customer experience and build from there. Because, as well as defining Web 3.0, brands have an opportunity to redefine the parameters of customer experience.
